If you have any comments, suggestions or complaints please contact us at email@example.com or by writing to us at LocalBlox.com 5684 173rd Ave SE, Bellevue, WA 98006.
We use the information that we collect to provide our services, to contact you regarding new offers, and for advertising purposes. We also use the information to contact customers to further discuss customer interest in our company, the services that we provide, and to send information regarding our company or partners, such as promotions and events. The information we collect is also sold, licensed, transferred, and/or shared with third parties for only legally permissible purpose such as marketing, advertising, publishing, lead generation, analytics, insights and contextual recommendations.
LocalBlox provides its services (such as marketing and advertising, data analytics, and data research, identity graphing, directory, search and mapping portals and personalization experiences) using the information and location-centric anonymous data that we compile about the movement, activities, and places people visit in the online world and the physical world as well as the people profile attributes and devices linked to those activities. The following describes our data collection and use practices for the information that we collect and the data we receive from our data partners (such as mobile app publishers and developers) about individuals. It also describes the choices available to you regarding the use of that information and data. This statement doesn’t apply to the data collection and use practices of our clients and partners and the websites, services, and applications that they operate.
Information We Collect
We collect information and data in the following ways:
Information You Give Us. When you ask to be contacted or have questions about our products and services and you provide us with your contact information (like your name and email address).
Data We Receive from Others. We receive data that was initially collected (over time and across websites, mobile apps, and devices) by our data partners (such as mobile app publishers and developers, advertising networks and exchanges and other websites and services), which includes:
Ad Data. We receive advertisement requests (to display an advertisement on a website, mobile app or device) along with its associated data, such as a device identifier (like a browser ID or an advertising ID (the operating system-supplied ID meant for advertising use, such as the IDFA and AAID), or another similar identifier), the browser or device type, IP address, app publisher, operating system, location, and other similar device-specific information.
Movement Data. We receive data about the places people go and visit with their mobile devices (if the mobile or other location-aware device is configured to share its location data when the device or a mobile application on the device is in use or when operating in the background). In addition to location, we receive a device identifier and other information about that device (such as the browser or device type, IP address or app publisher, operating system, carrier provider, and other similar device-specific information). We do not receive the phone number or the unique hardware device ID of a mobile device. We identify devices using the advertising ID or a randomly assigned unique identifier (that is created through our own system).
Data We Receive from Other Sources. We receive data and information from other data sources about places that we use to verify their location, to classify those locations (such as a business, residential parcel, or other point of interest), and to identify the location’s boundaries. We also receive other contextual data and information (such as consumer purchasing data, TV viewership, or other demographics) that can be attributed to a location or place.
Note about children. We do not knowingly collect personal information from children. If we learn that we have collected personal information of a child under 13, we will take steps to delete such information from our files as soon as possible.
How We Use the Information We Collect
We associate the data and information that we collect with the data and information we receive from others. Our technology contextualizes and aggregates this data. The intelligence we derive (and infer) from the data and the information we amass is the basis of the services we provide:
· for marketing and advertising purposes (such as to display and optimize consumer experiences, to create audience segments, and to provide measurement and reporting services),
· for capturing and understanding the interests, activities, and trends of consumers (online and in the real world),
· for data analytics and data services (such as for marketing and advertising, trend analysis, or market research), and
· for providing, maintaining, and improving the products and services we offer (and to develop new products and services).
Note about personally identifiable information. In some cases, we receive information that can identify a specific person (like a name and address, phone and email). We use this type of information for statistical, analytical, and logistical purposes and for improving the products and services we offer. We do not use this type of information for targeting advertisements (other than at an aggregated level, such as zip code), although, we do use personally identifiable information to help synchronize our data sets with our customers’ or our partners’ data sets (to find matches through a common identifier).
We do not display or target advertisements based on information or an activity that is deemed to be “sensitive” (based on local laws or applicable industry standards).
We may use (and store) the data and information we collect and receive on servers that may be located outside the country where you live.
Information We Share with Others
We share the data and information we compile about someone in an aggregated or anonymized way generated from advertising IDs or another type of anonymous identifier:
· to display and optimize advertisements (like improving the relevancy of the advertisements displayed, tailoring them to certain interests, or creating audience segments),
· for measurement, statistics, usage reporting, and other data analytics, and
· for industry analysis, demographic profiling, market research and other such purposes.
In certain cases, we share personally identifiable information:
· when a person has given their consent to do so (like where you are notified that the information you submit will be shared in a particular way and you then provide that information),
· with service providers who help us provide our services (if it is necessary, but they are not permitted to disclose or to use that information for any other purpose),
· with our partners and customers (if it is necessary to provide our products and services (such as to match data sets) but they are not permitted to disclose or to use that information for any other purpose),
· when we believe that we are legally authorized or required to do so, or where doing so is reasonably necessary or appropriate to comply with the law or legal processes or to respond to lawful requests or legal authorities (such as a subpoena or court order),
· if it is necessary to defend or to protect our rights, property, or interests, and
· in connection with a corporate transaction (like a financing, acquisition, sale of company assets, or bankruptcy) where this information would be disclosed or transferred as one of our business assets.
Compliance and Certifications
We follow the self-regulatory principles for “personalized advertising” (interest-based and online behavioral advertising) published by the Digital Advertising Alliance (DAA) and the Code of Conduct promulgated by the Network Advertising Initiative (NAI). We will honor the opt-out signals for personalized advertising that are provided directly to us or that we receive from our data partners. You would need to opt out of receiving personalized advertising as described below
If you don’t want the data that is collected about you to be used for certain purposes, you have options:
Personalized Advertising. If you want to limit or stop receiving targeted ads, there are several choice mechanisms available:
On Mobile Devices. To opt-out of receiving personalized advertising on mobile applications that are provided by LocalBlox, using your mobile device, you can opt-out of receiving tailored advertising, by adjusting your settings on your mobile device. To “opt-out of personalized advertising” for Android devices, go here: Google Play Help. To “Limit Ad-Tracking” for iOS devices, go here: Apple Support Center.
Location Settings. If you want to limit or prevent location data from your device from being collected, you can adjust this capability through your mobile device settings. Instructions on how to manage your location settings for Android devices, are available here (instructions for older versions of Android can be found here) and iOS devices are provided here.
Security and Data Retention
We use physical, administrative, and technical safeguards that are designed to preserve the integrity and security of the data we receive, however, we cannot ensure the absolute security of any information or data transmitted to us or that is stored on our services.
We retain the data and information that we collect for as long as is necessary to support our business needs (or as required by law), but we do not retain location data about a device for more than 24 months (from when we received the data).
If we change our data collection and/or use practices, we will post an updated statement (and a more prominent notice if the changes are significant) with the new practices and when they go into effect. The data and information that we collect is subject to the privacy statement in effect at the time the data and information was collected by us.
For questions about our privacy practices, contact us at privacy@LocalBlox.com or LocalBlox, Inc., Attn: Privacy Officer. 5684 173rd Ave SE, Bellevue, WA 98006.
For questions about a particular website or mobile application, you will need to contact that business or publisher regarding their privacy practices about the collection and use of the information collected from your device by their website or mobile application.
How Do I Check Whether LocalBlox Has the Advertising ID of My Mobile Device and Can I Block It From Further Use by LocalBlox ?
You can find your mobile device’s Advertising ID on iOS by going to Settings, General, and by clicking on “About”, and on Android by going to Settings, then selecting “Ads”. You can email LocalBlox at firstname.lastname@example.org including the Advertising ID in your email, and request the blocking of the Advertising ID from further use or disclosure by LocalBlox. If we have that Advertising ID, once have blocked the Advertising ID, you will receive a confirmation email from us. Please bear in mind, that the blocking of the Advertising ID by LocalBlox following your request to that affect will not have an impact on any uses or disclosures that have already taken place. If you choose to resent your mobile device’s Advertising ID, you will have to request blocking of Advertising ID from further use or disclosure by LocalBlox once again. Please also bear in mind that any additional devices you may possess have other Advertising IDs. Finally, please be aware that the use of any of the measures enlisted in the Statement does not mean that no advertising will be directed at your mobile device.
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